Carlos Javier was hired to work with Span Studio on a public awareness campaign for the Regional Transportation Authority’s plan, "Transit is the Answer," highlighting transit's value to our region.
The campaign featured stories of seven individuals from various walks of life — students, politicians, business owners, factory workers, and commuters — shown through short documentaries.
Carlos Javier played a crucial role as a director and cinematographer, creating these short documentaries, which Span edited into a multi-platform campaign including social media, digital “out of home” advertising, and connected TV ads.
The campaign generated over 14 million impressions, increased website traffic by over 600%, and received hundreds of emails from visitors pledging their support for transit. Transit is the Answer Campaign
- Client: Regional Transportation Authority
- Credits: John Pobojewski Concept, Design Direction, Strategy
- Valeria Bernal Design, Animation, Editing
- Carlos Javier Ortiz, Director Cinematographer
- Andrew Degner, First Assistant Camera
- Kathleen Hinkel, Photography Drone Photography
- Wes Meador , Media Strategy
- Multimerica Media Ventures , Media Placement
